"Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts." SEM encompasses SEO & Paid Advertising in which SEO is the practices of earning traffic through unpaid or free listings while Paid Advertising is buying traffic through paid search listings.
When you run effective SEM campaigns, Google rewards you with lower costs and higher visibility. But if you choose the "set it and forget it" method, then Google will increase how much you pay. Other platforms have similar systems that reward quality.
How To Build :
SEM advertising has proven to be an effective tool for increasing website traffic and getting more conversions on even a small budget. That's why it goes without saying that SEM is almost as important for local marketers as SEO .
Benefits of Search Engine Marketing (SEM) :
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